The Choice is Yours

Buying a diamond is a special moment in anyone's life. Diamonds are a gift of love symbolising many feelings and emotions. When choosing a diamond, it is important to choose the one that suits you and above all, the one that you love.

Not knowing what to spend on your diamond engagement ring can pose a difficult problem. While well known diamond identity De Beers suggests two months salary, this figure is only a guide. Realistically, there is no "ideal" amount to spend on one's love, but the decision should not be lightly considered for something that lasts a lifetime and reflects the love you share.

The giving of a diamond has over time been associated with engagements, placing the ring on the finger that "leads straight to the heart". Ancient Greeks actually believed diamonds were tears of the Gods falling down to Earth and Romans thought they were the dust from falling stars. Please enjoy your Diamond experience and remember...

"A Diamond lasts forever"
De Beers